PBD #7 - Advanced strategy to grow your startup

Growth Strategy

As founders, we believe we will grow if we build a great product, a “10x product”.

Following that logic, if we are not growing as much as expected, then the most likely reason is that the product is not “10x enough,” so we will add more features to achieve that delta value against competitors.

But what if that is not true?

And even more worrisome: What if our focus on a “10x product" is actually harming growth?

So, join me in this session to learn:

- Is “10x product” a good mental model to help us define strategy?
- If not, what mental models should we use to inform our growth strategy?
- How to structure a proper growth strategy using these new mental models
- And how to do a diagnosis, the first step in the strategic process.