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Welcome to Please Don’t Push, the place to learn everything about object:desire
What is object:desire?
object:desire is a growth framework for tech startups that combines psychology, semiotics, propaganda and complex adaptive systems concepts to help you spot what is blocking your company growth and it’s also a set of strategies and tactics to remove this blockers in a systemic way.
What is pleasedontpush.com?
This website is the main hub for object:desire, so any content I ever publish on any other website about the framework will also be here, and if you subscribe to the free plan, you will be notified each time something new goes live.
Also this is the place where all the advanced content will be published exclusively; this is content to learn how to implement and use the framework. This deep content can be accessed with any of the paid plans.
What type of companies should implement it?
The companies getting more benefits from implementing the framework are:
B2C and B2C startups where “repeated use of the product” is key (subscription or freemium)
So, one-off DTC products, e-commerce with low buying repetition, or insurance products can use parts of the framework but they are not a great fit, sorry.
This is because one of the central pieces of the framework, the mindset funnel, is built with “repeated product usage” in mind, and this funnel is the key component to allow us to spot blockers.
In terms of company stage, any company Pre-series B will benefit from it as this is when companies still have some freedom to make substantial changes when needed.
Who in the company should implement it?
The framework covers product development, marketing, customer segmentation, metrics, and growth.
It covers all areas because that is the only way to solve customer blockers in a complex system like a company. If you use siloed frameworks you end up solving something in a place to break something elsewhere, so let’s try to avoid that.
Altough you have to start somewhere, and usually the best place to start is with the metrics.
Once companies calculate the first reports using the Mindset Funnel and see for the first time what is hidden there, the amount of energy (a mix of excitement and panic) is off the roof, so rolling out the framework into other areas is much easier.
You can start learning about the Mindset funnel here: MFunnel #1 - The Mindset Funnel
And when you want to start with the implementation, you have different subscription plans to help you do so.