Slavoj Žižek - The Sublime Object (1989)

Why we buy products: Building Desire

Aug 12 • 

Diego de Jodar

1

8:50

Jean Baudrillard - For a Critique (1972)

Why we choose one product over another: Meaning that builds Desire

Aug 12 • 

Diego de Jodar

1

13:51

Jacques Ellul - Propaganda (1962)

How to build the right meaning so people choose our product: Myths

Aug 12 • 

Diego de Jodar

6:37

Adam Curtis - Century of the Self (1918-2000)

How we went from satisfying needs to chasing desires

Aug 12

June 2024

The illusion of progress

Root Cause Essay #2

Jun 11, 2024 • 

Diego de Jodar

5

1

May 2024

Who to blame?

Root Cause Essay #1

May 28, 2024 • 

Diego de Jodar

3

1

February 2024

DeMark #1 - Decentralized Marketing

Get them talking

Feb 22, 2024 • 

Diego de Jodar

2

MFunnel #3 - 11 Tactics to deal with Blockers

Funnel Optimization

Feb 7, 2024 • 

Diego de Jodar

4

January 2024

Mfunnel #2 - Looking at your funnel "with new eyes"

Funnel Diagnosis

Jan 31, 2024 • 

Diego de Jodar

MFunnel #1 - The Mindset Funnel

A new approach to measuring Activation

Jan 25, 2024 • 

Diego de Jodar

7

PBD #9 - How to go niche to win mainstream

Going niche succesfully

Jan 24, 2024 • 

Diego de Jodar

PBD #8 - Make your product preferred over competitors

Becoming one of a kind

Jan 17, 2024 • 

Diego de Jodar

4