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object:desire
Key Influences
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Slavoj Žižek - The Sublime Object (1989)
Why we buy products: Building Desire
Aug 12
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Diego de Jodar
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Slavoj Žižek - The Sublime Object (1989)
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8:50
Jean Baudrillard - For a Critique (1972)
Why we choose one product over another: Meaning that builds Desire
Aug 12
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Diego de Jodar
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Jean Baudrillard - For a Critique (1972)
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13:51
Jacques Ellul - Propaganda (1962)
How to build the right meaning so people choose our product: Myths
Aug 12
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Diego de Jodar
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Jacques Ellul - Propaganda (1962)
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6:37
Adam Curtis - Century of the Self (1918-2000)
How we went from satisfying needs to chasing desires
Aug 12
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Adam Curtis - Century of the Self (1918-2000)
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June 2024
The illusion of progress
Root Cause Essay #2
Jun 11, 2024
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Diego de Jodar
5
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The illusion of progress
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1
May 2024
Who to blame?
Root Cause Essay #1
May 28, 2024
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Diego de Jodar
3
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Who to blame?
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1
February 2024
DeMark #1 - Decentralized Marketing
Get them talking
Feb 22, 2024
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Diego de Jodar
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DeMark #1 - Decentralized Marketing
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2
MFunnel #3 - 11 Tactics to deal with Blockers
Funnel Optimization
Feb 7, 2024
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Diego de Jodar
4
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MFunnel #3 - 11 Tactics to deal with Blockers
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January 2024
Mfunnel #2 - Looking at your funnel "with new eyes"
Funnel Diagnosis
Jan 31, 2024
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Diego de Jodar
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Mfunnel #2 - Looking at your funnel "with new eyes"
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MFunnel #1 - The Mindset Funnel
A new approach to measuring Activation
Jan 25, 2024
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Diego de Jodar
7
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MFunnel #1 - The Mindset Funnel
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PBD #9 - How to go niche to win mainstream
Going niche succesfully
Jan 24, 2024
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Diego de Jodar
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PBD #9 - How to go niche to win mainstream
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PBD #8 - Make your product preferred over competitors
Becoming one of a kind
Jan 17, 2024
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Diego de Jodar
4
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PBD #8 - Make your product preferred over competitors
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