Key Influences

Slavoj Žižek - The Sublime Object (1989)

Why we buy products: Building Desire

Aug 12 •

8:50

Jean Baudrillard - For a Critique (1972)

Why we choose one product over another: Meaning that builds Desire

Aug 12 •

13:51

Jacques Ellul - Propaganda (1962)

How to build the right meaning so people choose our product: Myths

Aug 12 •

6:37

Adam Curtis - Century of the Self (1918-2000)

How we went from satisfying needs to chasing desires

Aug 12

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